Ad targeting

You can use the Yandex Mobile Ads SDK API to add extra user information. Adding context data to the request can significantly enhance the quality of advertising and increase your revenue.

Set up targeting

You can pass user information in the ad request:

For a banner (inline and sticky), use the AdRequest class.
For an interstitial ad, rewarded ad, or app open ad, use AdRequestConfiguration.

You can provide the following user information:

Parameter	Description
`age`	The user's age in string format, for example: `"14"`, `"18"`.
`contextQuery`	The user's search query in the app. For instance, if the user searched for a car, this parameter might look like this: `"Buy a used car in Moscow"`.
`contextTags`	The keywords from the page the user was viewing. These can be the page's title, parts of its content, tags, and other elements. For a page with a car search, this parameter might look like: `"Buy a car"`, `"used car"`, `"in Moscow"`.
`gender`	User's gender: accepts values from the `Gender` enumeration. Acceptable values: `Gender.Male`, `Gender.Female`.
`location`	User location represented by an instance of the `Location` class, which contains latitude and longitude values. For example: `new Location(55.734202, 37.588063)`.

Examples of targeting

Adaptive inline and sticky banners

let adRequest = new AdRequest({
    age: '20',
    contextQuery: 'context-query',
    contextTags: ['context-tag'],
    gender: Gender.Male,
    location: new Location(55.734202, 37.588063)
});

Interstitial ads, rewarded ads, and app open ads

let adRequestConfiguration = new AdRequestConfiguration({
    adUnitId: 'your_block_id',
    age: '20',
    contextQuery: 'context-query',
    contextTags: ['context-tag'],
    gender: Gender.Female,
    location: new Location(55.734202, 37.588063)
});

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